INDEPENDENT AI CONSULTANT · VANCOUVER, BC · CANADA-WIDE

Not sure where AI is worth using in your business?

I help small businesses figure out what is worth improving, what approach makes sense and what it will take. When AI is part of the answer, my hands-on work focuses on AI Search, AI automation and AI training.

Book a free discovery call

Does this sound familiar?

Common challenges small businesses face when putting AI to work.

Not sure where to start

Too many tasks. Messy processes. Hard to know where to start with AI.

No time to learn and implement

Daily work is already full. AI learning and rollout keep getting pushed back.

Tried AI, but not seeing results

You’ve tried AI tools, but the time savings or business impact still aren’t clear.

Not showing up in AI Search

Customers are using AI to find and compare businesses. You’re not sure whether yours shows up.

How I can help

Start with the problem. I’ll help you figure out what is worth doing and how far it makes sense to go.

🎓 AI Training

Help your team use AI better, identify worthwhile opportunities and learn to build practical AI solutions.

Learn more about AI Training

How we work together

Step 1 · Book a Discovery Call

We’ll discuss your business goals, what you want to improve and what’s getting in the way.

Step 2 · Agree on the Next Step

I’ll explain the realistic options, and we’ll agree on the right scope and approach, whether that’s assessment, AI Search, automation or training.

Step 3 · Do the Work & Review

I’ll carry out the agreed work or guide your training, review the results with you and provide support where included.

Meet Steph

Stephanie “Steph” Zhou, founder of Steph Forward

You work directly with me

Hi 👋 I’m Steph, an independent AI consultant with 6+ years designing software products.

I’ve worked with businesses across acupuncture and wellness, landscape architecture, arts & culture, marketing and e-commerce. Today, I help small businesses figure out where AI is worth using, compare the options, and help put the right approach into practice.

I keep the business problem, real constraints and the people using it at the centre of the work.

Vancouver, BC · Canada-wide · English + Mandarin Chinese (中文)

More about Steph

Frequently Asked Questions

I’m not sure which service I need. Where should I start?

Start with an AI Assessment if you are not yet sure what kind of help you need. I’ll look at the business problem first, compare the realistic options and recommend whether the next step should be AI Search, AI Automation, AI Training, something simpler or nothing at all.

Assessments start at C$350, so you can investigate the problem before committing to implementation.

If the problem and scope are already clear, you may not need an assessment and we can discuss implementation directly.

What kind of businesses are a good fit?

You are usually a good fit if you run an operating small business and either have a specific problem, workflow or customer-discovery question to improve, or know you want to use AI but are not yet sure where it would be useful.

AI Assessment is a good place to start if you are still figuring out where AI fits. AI Search tends to fit when customers compare several businesses before choosing. AI Automation tends to fit when the same digital work repeats regularly. AI Training tends to fit when you want your team to build these skills in-house.

Recent examples include healthcare and wellness, dental, landscape architecture and design, e-commerce, cultural nonprofits and marketing teams.

When might Steph Forward not be the right fit?

I may not be the right fit if you are looking for AI to replace an entire team, run without human oversight, or guarantee rankings, recommendations or revenue.

I am also not the right fit for a broad “use AI everywhere” transformation project. My work is intentionally scoped around a specific problem, workflow, business area or AI Search question.

What happens on the discovery call?

We spend 30 minutes understanding the problem, whether it falls within the areas I work on and what a useful next step might be. The call is free. Any assessment or implementation work is paid and scoped separately.

Do I have to start with an assessment?

No. If the problem, requirements and scope are already clear enough, we can discuss implementation directly.

Do I need technical or AI experience?

No. You bring the business context and realistic examples. I explain the options and trade-offs in plain language.

See all FAQs

Let’s Talk

Bring one thing you want to improve

We will work out whether it is worth assessing, implementing or leaving alone.

Book a free discovery call Email Steph

Not ready to book? Try the Free AI Decision Framework